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Keeping up with the news and subjects that matter to my clients. Current events, interesting posts from other websites, and my own insights about business, technology and the law.

Filtering by Tag: business

IP Primer for Startups

Adam Masser

Let me guess:  You have an idea for a startup. It's an awesome plan for a lightweight, agile SaaS killer app that could scale to 1 million users in 6 months. Or maybe it's some fancy new spring-loaded arduino-infused wearable that'll be more ubiquitous than the iPhone.

Either way, let me also hazard a guess that you're worried about someone taking your idea and running with it, so you feel like you need some intellectual property protection.

You're probably right. This infographic provides a quick and dirty primer for what kinds of IP protection are out there, and what might be right to protect your ideas and brand as you get ready to bring it to market.

A Short Form Guide to Contracts for Software Developers and Tech Startups

Adam Masser

A version of this article originally appeared on

Think contracts and code live in separate universes? Think again. They’re more similar than you think. In fact, drafting a contract is a lot like writing code. Here’s why:

1. Each and every word, sentence and paragraph is operative and has a purpose. One reason why both contracts and code seem unintelligible to non-experts is that they tend to be very dense. Both condense conceptual ideas into a minimalistic instruction set to dictate behavior based on measurable inputs. Also crucial is the choice of inputs, which determine a contract or program’s flexibility and responsiveness to different situations.

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Contract Tall.JPG

Hypothesis-Based Problem Solving: A Comprehensive Approach

Adam Masser

Ever wonder whether your problem solving approach really matters? Here's why it does:


What is Hypothesis-based problem solving?

Hypothesis-based problem solving is, simply, a particularly effective strategy for identifying solutions to any problem.

Whether you realize it or not: we are always responding to hypotheses! Except sometimes we believe they are true. Then we dwell on them, analyze them, rely on them.

That's OK if it's the hypothesis has been deeply investigated, and you come to rely on it as truth.

That's not OK if it was simply the first thing that occurred to you. The first thing that occurred may or may not be true. If you are well-adjusted and knowledgeable about your situation, it may even be likely your first response will be correct. But you can only be sure if you compare it to other possible responses. This is why a hypothesis-driven approach is so necessary—it recognizes that there are multiple possible explanations for any given problem or process flaw, and it examines each one in turn until the problem is isolated and a solution can be identified.

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